UCF’s Pink Party: Boom or Blunder?


Nothing happens without promotion.

– PT Barnum

About five months ago, my friends and myself were fully engulfed on Twitter for hours tweeting the hashtag #UCFPinkParty until our thumbs were numb. We sacrificed time and followers in hopes of beating out the University of Texas in the 24-hour race to out-tweet each other. The prize described was vague; a party in the fall with appearances from Victoria’s Secret models and musical performances in the ranks of Drake and Kid Cudi. UCF, my friends, and myself were not entirely sure what we were competing for; but we knew we wanted to win. And win we did, out-tweeting Texas by over 40,000 tweets, and we were ecstatic.

Fast forward to September of fall semester. Pink banners are covering the UCF arena and there’s an enormous gold “Pink” dog outside. FINALLY, my friends thought, the fruits of our labor last semester are going to pay off!

Not exactly.

The UCF Pink Party was on campus… And half of us had a difficult time figuring out what was going on, what models are going to be there, who was going to perform, much less when any events were taking place. We had to ask everyone we knew and do some google searches to find out any details. And when we finally found them, we were far from impressed. A week-long celebration was promised. Instead, we received a few events that took place in the middle of the day, during class time. We were promised a performer in the ranks of Drake and Kid Cudi… and got Flo Rida. In my opinion, they’re not exactly in the same ranks. My sacrifices and the sacrifices of most were largely enjoyed by incoming freshman who have the convenience of living on campus.

While my personal disappointment is a matter of a opinion, the promotional strategies for this event are not. When searching the UCF Pink Party on Google, hardly any details about the event come up. I personally found most of my information through word of mouth rather than information posted on campus. When a company as successful as Victorias Secret is planning an event that was supposed to be the “party of the year,” I expect a lot of promoting available on every social media outlet and on the actual campus. From a company this large and this successful, I just expected more.

The First

ImageHi all! There are few things in life that I find more stifling than turning creativity and individuality into an assignment. This post, and this blog (the first one I’ve ever made) are in fact part of an assignment to create a blog that reflects me professionally and creatively. While I openly admit making this blog was not my choice, I fully intend on making the best of it.

Who: Gintare Pisciotto. 20-year-old Italian girl born in Lithuania, transplanted to New Jersey, studying at the University of Central Florida. Work with me here…

I was raised on the concept that family is everything. I am the daughter of two loving parents, and the older sister to two incredible siblings who I love as my own children.

I am the lover of all things comical, artistic, beautiful, curious, edible, and questionable. And there are few (if any) things in this world that do not interest me.

What: A BLOG! Often sarcastic, sometimes misunderstood, occasionally irrelevant… but always 100% me. This is a space about me, my life, my thoughts, and my hopeful future in the Public Relations field.

Where: This vast empty space with everyone else: the internet.
Email: gintare.pisciotto@knights.ucf.edu
Twitter: @itsgintare
Instagram: @itsgintare

When: Now, tomorrow, and every day after that. I’m slowly coming to the terrifying realization that real life does not begin after college. The time to make moves in my future career and shape myself into the person and professional I want to be is right now. With this assignment, I aim to mold together my college self and the professional self I want to be.

Why: In short, because Dr. Dodd told me to. But I already feel thankful she did.
As a student hoping to enter a field that is fueled by media and being social it is vital to have an online presence that can set me apart. It is also vital to be in the midst of whats happening in the world if I plan on immersing myself into that world.
As a person, it can be extremely therapeutic to just talk, even if I feel that no one is listening or can answer back.

With all of the things that capture my interest in this world, the vision for where I want Public Relations to take me is not quite clear. But hopefully through a little self-exploration and a LOT of blogging I can begin to find my niche on the internet and in my future field.